Base tan. Escape plan. #BeReady

Like many beachside communities, Hermosa Beach has many environmental factors that put them at a higher risk for natural disasters. My task, along with design powerhouse Siren, was to create awareness of the steps to take for disaster preparedness. The insight we landed on was that preparedness is not a one-time thing. It happens slowly over time. So, we took a more playful tone to engage and encourage residents to begin the process rather than a “doom and gloom” scare tactic campaign.