We commissioned artists from all around the U.S. and Mexico to paint surf culture-themed murals onto vintage Volkswagon busses. The restored, and beautified busses were then used to distribute Pacifico to bars and restaurants around the country.

But we didn’t use just any VW busses. They had to be first generation “splitscreens” that were only produced from 1950-1967. We scoured the country to find 20 of these beauties, found a willing mechanic, and gave our artists a loose theme to run wild with.