Brought all the way from Mexico, Just to take you back.

The taste of a beer can transport you to a place in your mind. And that’s exactly what we did with Pacifico Cerveza. Super 8 films to inspire wanderlust, a website located in Mexico that you can actually visit in person, a webcam on a real Mexican Rooster to use as an alarm clock, and a delivery fleet 22 custom painted VW busses. We had a lot of fun over the years, dreaming up ways to give American’s a taste of authentic Mexico.

Super 8 Films and TV

If there is one thing that stands out about the Pacifico work, it’s the lo-fi handmade quality that we wanted to honor the off-the-beaten-path parts of Mexico that really represented the brand. We wanted to capture nostalgia and create a feeling that stood out from any other beer commercial and tapping into a very specific emotion that can be so authentically attached to Pacifico.

A destination website.

We painted murals across Mexico, in surf shops, hotels and bars with the pages of our website. Slapped a webcam on them, and laid over interactive buttons. A unique web experience, that is truly authentic to Mexico, and that you can literally visit in real life.

Rooster Alarm Clock.

When you tilt back a few Pacificos, you’re transported to Mexico in your mind. The only thing missing is the rooter crows that wake you up in the morning…Until now. We put a live webcam on an actual Mexican rooster for the world to use as an alarm clock. Seemed like the right thing to do.

The Delivery Fleet

The infamous VW vans. Twenty two of these, many of which were early split window vans, were purchased, hand painted by artists an then given to various markets. Like the original way Pacifico was distributed by surfers in the day surfing up and down the coast of Baja, we wanted Pacifico to connect to its heritage as impractical as that may be.