Welcome to The Knowledge Bank.

Copper teaches teens about money while they bank. A much-needed service to prepare teens financially for the real world. Watch this TV spot for a taste, and then we’ll get into all the social-first brand-building, culturally relevant details you’re dying to hear about below.

Okay, family meeting.

No one was teaching kids about money. Not traditional banks. Not schools. We realized kids needed a financial ally. Copper gives them the financial tools, knowledge, and experience to thrive. We had an exciting challenge to speak to teens and parents simultaneously. All we had to do was create a relevant brand that resonated with teens while remaining polished and professional enough to build trust with their parents. Enter, The Knowlege Bank.

Social was our playground.

And it allowed us to have a wide breadth of conversations. Some as a family, and some to parents and teens directly. We told the “whole family” story on Instagram, went down the “trending” rabbit hole with teens on TikTok, and assuaged parents’ monetary fears on Facebook.

Did someone say “disruption”?

Pardon the buzzword alert, but when you’re trying to catch the ever-shortening attention span of the elusive, wild American teen, sometimes you have to interrupt your own ads with things like “Money Fairies” and objectively magical “Floating Phones”.