We put a live webcam on a real Mexican rooster for the world to use as an alarm clock.

Pacifico is a beer that transports you to Mexico when you drink it. Really, it must be something in the water they use. Tastes Mexico-y, in the best way possible. So, if you’re responsibly having a few Pacificos and you lay your head to rest in a Mexican mindset, then why not wake up in one too.

The rooster live feed and alarm was available online as a widget and a phone app.

In case you were wondering the rooster’s name was Claudio. And he was cared for by a Swedish rooster wrangler named Peo.