Training camp with New CFO (Chief Football Officer).
Russell Wilson is a walking, talking, motivational speaking, wholesome, ridiculously athletic, role model. So when he offered to run training camp for Alaska Airlines to get the team fired-up, prepped and ready for the flying season - we jumped at the offer.*
*Everyone is a real Alaska employee in this campaign. No actors. Real pilots, real flight attendants, real Super Bowl XLVIII winning quarterbacks.
"The football equivalent of the JD power award"
"No matter how bad it gets you can't turn your back on your face".